Summer Enrollment Drive
Google Ads
Active
Budget vs Spent
$3,240 / $5,000
Cost Per Lead
$23.50
Conversion Rate
18.5%
Leads Generated
138
Campaign Timeline
Campaign Launch
June 1, 2024 • Campaign went live with initial budget of $5,000
Mid-Campaign Optimization
June 15, 2024 • Adjusted targeting and increased bid for high-performing keywords
Campaign End
July 31, 2024 • Scheduled campaign completion
Daily Spend vs Leads
CPL by Ad Group
Age Distribution
18-24
35%
25-34
42%
35-44
23%
Gender
Female
58%
Male
42%
Top Locations
New York
28%
California
22%
Texas
18%
Florida
15%
Ad Creative 1
Summer Program Banner
1200x628 • JPG • 245KB
Ad Creative 2
Course Highlight Video
1920x1080 • MP4 • 2.1MB
Ad Creative 3
Student Success Story
1080x1080 • PNG • 892KB
Lead Scoring & Quality
Analyze and score your leads based on behavior and demographics
Lead Quality Funnel
Visitors
12,450
Leads
1,247
MQLs
431
SQLs
89
Lead Scores
| Lead ID | Source | Score | Owner | Status | |
|---|---|---|---|---|---|
| LD-2024-001 | Google Ads |
85
Hot
|
Sarah Chen | MQL | |
| LD-2024-002 | SEO |
67
Warm
|
Mike Johnson | Lead | |
| LD-2024-003 | Event |
32
Cold
|
Unassigned | New |
Scoring Criteria
40%
0%
100%
35%
0%
100%
25%
0%
100%
Score Distribution
Hot (80-100)
23
Warm (60-79)
67
Cold (0-59)
142
ROI Reports
Analyze return on investment across all marketing channels
Q2 2024 ROI Summary
$45,230
Total Spend
$128,940
Total Revenue
285%
ROI
SEO
Best Channel
ROI by Channel
Cost vs Revenue Trend
Channel Performance Breakdown
| Channel | Spend | Revenue | ROI % | Leads | Trend |
|---|---|---|---|---|---|
|
SEO
|
$8,450 | $42,300 | 401% | 487 |
+24%
|
|
Google Ads
|
$18,200 | $51,840 | 285% | 324 |
+12%
|
|
Facebook Ads
|
$12,800 | $25,600 | 200% | 298 |
-8%
|
|
Events
|
$5,780 | $9,200 | 159% | 156 |
+5%
|
Marketing Dashboard
Track your marketing performance and lead generation
1,247
Leads Generated
$24.50
Cost Per Lead
18.5%
Conversion Rate
285%
ROI
Quick Actions
Campaigns
Manage your marketing campaigns
| Campaign Name | Channel | Budget | CPL | Status | Actions |
|---|---|---|---|---|---|
|
Summer Enrollment Drive
Started Jun 1, 2024
|
Google Ads | $5,000 | $23.50 | Active |